Bet365 runs its own affiliate programme, often called bet365 partners, for websites, tipsters and media that refer new customers in the countries where the bookmaker is licensed. This page gives a factual overview of how its affiliates work, the commission models that are common in the betting industry, and why the scheme is not an option for Indian traffic, since the operator has not accepted customers from India since 2023. At the end you will find our own affiliate disclosure. This site is independent and is not the partner programme, so we cannot approve applications or answer account questions.
The basics of the partner scheme as they stand today. Commission rates, payment thresholds and payment methods are set in the programme’s own terms and can change, so we do not quote them.
| Detail | Information |
|---|---|
| Programme | Bet365 partners, run by the bookmaker itself |
| Who can join | Websites, tipsters, media and other publishers approved by the programme |
| Markets | Countries where the operator is licensed; each market has its own rules |
| Commission model | Set by the programme’s terms; revenue share is the common model in the industry |
| Payments to partners | Methods, minimum payout and schedule set by the programme’s terms |
| Indian traffic | Not accepted, because the bookmaker does not accept customers from India |
| This site | Independent review site, not the affiliate programme |
Like most large bookmakers, bet365 pays publishers that send it new customers. Partners place tracked links or promotional material on their sites, and when a referred visitor opens an account and plays, the partner earns commission under the programme’s terms. What affiliates typically get:
Bonus and promo codes published on affiliate sites are mainly tracking tools: they tell the operator which partner referred the customer and usually do not change the offer itself. See our bet365 bonuses page for how offers work.
Applications go through the programme itself, not through review sites like this one. In a country where the bookmaker is licensed, the process generally looks like this:
Commission is earned only on customers the operator accepts, so your readers must be in countries where it is licensed.
Check the commission models, payment conditions and advertising rules that apply to your market before you apply.
Use the partner sign-up linked from the operator’s site in your country, and describe your website and traffic sources honestly.
The programme checks your site and traffic before deciding. Approval is at its discretion and timing is not guaranteed.
Once approved, use your tracking links and approved material and follow the advertising rules. None of these steps is possible for traffic from India.
Payment methods, the minimum payout and the payment schedule are all set in the programme’s terms for each market, and they can change. We do not list them here because figures copied onto other sites quickly go out of date.
Before you apply, check in the current terms which payment methods are available in your country, whether there is a minimum balance before a payout, and what details the programme needs from you. Any tax on affiliate income depends on the law where you live.
Because bet365 is regulated by bodies such as the UK Gambling Commission, its partners have to follow advertising rules in each market. Common requirements include:
No, not for Indian traffic. The bookmaker stopped accepting customers from India in 2023 and has not returned, so visitors from India cannot open accounts and generate no commission. Pages that promise “bet365 affiliate India” deals or ask you to pay to join are not genuine.
Indian publishers who want to work in betting should look at operators that legally accept their audience, check each operator’s licence (see our licence page) and follow Indian law, including the Promotion and Regulation of Online Gaming Act, 2025, which targets the promotion of online money games; its commencement and court challenges are still pending.
Partner support is provided by the programme itself, usually through the affiliate dashboard and the contact details given to approved partners. We do not publish partner email addresses or phone numbers, because they differ by market and change over time.
This website cannot help with partner accounts, tracking or payments. If you see a “partner manager” on social media asking for a joining fee or your login details, it is not genuine.
This website is independent and is not owned or run by bet365. Some links on our pages, including links to bet365 alternatives in India, may be partner links. If you sign up through them, we may earn a commission at no extra cost to you. Commission never decides our ratings or what we write: we point out the weaknesses of every operator we review and clearly say when a product is not available in India.
Partnership enquiries can be sent to [email protected]. Read more on our about us page.
Yes. The bookmaker runs its own partners programme for publishers in the markets where it is licensed.
It depends on the commission model and the terms of the programme, which can change. We do not publish rates; check the current partner terms.
The operator does not accept customers from India, so Indian traffic earns no commission. The scheme is aimed at markets where bet365 is licensed.
No. We are an independent review site and cannot approve applications or handle partner accounts.
Some of our links may be partner links that pay us a commission. This never changes our reviews or ratings.
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