The bet365 new customer offer for sports is the best-known promotion, and it is what most people mean when they search for a sign up bonus or a new account bonus. It is a bet-and-get deal rather than a classic deposit bonus: you place a qualifying bet and receive Bet Credits in return. The size of your deposit matters only as far as it covers the qualifying bet. The details differ between markets:
| Market |
Qualifying step |
Reward |
| UK |
Bet £10 at odds of 1/5 or more (minimum deposit £5) |
£30 in Bet Credits |
| US states |
Qualifying bet, for example $10 |
Bonus bets; amounts vary by state |
| India |
Not available |
No offer and no bonus code |
In October 2026 the UK bet365 sign up offer, sometimes called the opening offer, is, as reported by review sites: bet £10 at odds of 1/5 or more and get £30 in Bet Credits. Some versions describe it as 300% of your qualifying deposit up to £30 in Bet Credits. Bet Credits stake is not returned with winnings, which is the main thing to understand about this free bet and about every welcome offer paid in Bet Credits. That is why £30 in Bet Credits is worth less than £30 in cash: only the profit from winning bets comes back to you.
In the US states where the sportsbook is licensed, the welcome offer is paid as “bonus bets” instead of Bet Credits. The structure is similar, but the exact amounts and conditions vary by state.
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